{"id":949,"date":"2011-12-04T17:06:32","date_gmt":"2011-12-04T09:06:32","guid":{"rendered":"http:\/\/www.yewen.us\/blog\/?p=949"},"modified":"2011-12-04T17:06:32","modified_gmt":"2011-12-04T09:06:32","slug":"intro-edgerank","status":"publish","type":"post","link":"https:\/\/www.yewen.us\/blog\/2011\/12\/intro-edgerank\/","title":{"rendered":"\u4e71\u5f39 EdgeRank"},"content":{"rendered":"<p>EdgeRank \u662f\u4eca\u5e74 Facebook \u5728 F8 \u5f00\u53d1\u8005\u5927\u4f1a\u4e0a\u63d0\u51fa\u7684\u5bf9 fb \u65b0\u9c9c\u4e8b (Feeds) \u6392\u5e8f\u7684\u65b0\u7b97\u6cd5, \u7528\u4e8e\u533a\u522b\u9ed8\u8ba4\u7684\u6309\u65f6\u95f4\u9006\u5e8f\u7684 timeline. \u4e0d\u50cf PageRank \u8fd8\u6709\u5f88\u591a\u8bba\u6587\u6216\u5b66\u672f\u754c\u7684\u8d44\u6599,\u00a0\u76ee\u524d\u6ca1\u6709\u4ec0\u4e48\u5b98\u65b9\u8d44\u6599\u8ba8\u8bba EdgeRank, \u641c\u5230\u7684\u8d44\u6599\u5927\u90e8\u5206\u6765\u81ea\u5728\u7ebf\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u6216\u4f18\u5316\u56e2\u961f.<\/p>\n<p><strong>EdgeRank<\/strong><\/p>\n<p>EdgeRank \u7528\u4e8e\u5f53\u67d0\u4e2a\u7528\u6237\u67e5\u770b\u4ed6\u7684\u65b0\u9c9c\u4e8b\u65f6, \u51b3\u5b9a\u8fd9\u4e9b\u65b0\u9c9c\u4e8b\u5148\u540e\u987a\u5e8f\u7684\u4e00\u4e2a\u6392\u5e8f\u7b97\u6cd5. \u7b97\u6cd5\u6838\u5fc3\u662f\u6bcf\u4e2a\u4e8b\u4ef6\u5bf9\u8fd9\u4e2a\u7528\u6237\u800c\u8a00\u7684\u6743\u91cd E, \u5176\u8ba1\u7b97\u516c\u5f0f\u662f E = u*w*d, \u5176\u4e2d<\/p>\n<ol>\n<li>u, \u4e8b\u4ef6\u751f\u4ea7\u8005\u548c\u89c2\u5bdf\u8005\u4e4b\u95f4\u7684\u4eb2\u5bc6\u5ea6<\/li>\n<ul>\n<li>\u4eb2\u5bc6\u5ea6\u4e3b\u8981\u6307\u7684\u662f\u4e92\u52a8\u60c5\u51b5, \u4e92\u52a8\u8d8a\u9891\u7e41\u4eb2\u5bc6\u5ea6\u8d8a\u9ad8<\/li>\n<li>\u4e92\u52a8\u53ef\u4ee5\u662f\u5355\u5411\u7684, \u6bd4\u5982 A \u7ecf\u5e38\u5173\u6ce8 B, \u800c B \u4e0d\u600e\u4e48\u5173\u6ce8 A, \u90a3 u(a,b) \u548c u(b, a) \u7684\u6743\u91cd\u4e0d\u4e00\u6837<\/li>\n<\/ul>\n<li>w, \u8fb9\u6743\u91cd (\u4e3b\u8981\u662f\u4e8b\u4ef6\u7684\u7c7b\u578b)<\/li>\n<ul>\n<li>\u8fb9\u6743\u91cd\u4e3b\u8981\u53d7\u4e8b\u4ef6\u7c7b\u578b\u5f71\u54cd, edgerankchecker \u7ed9\u7684\u5173\u4e8e\u70b9\u51fb\u8ddf\u5176\u4ed6\u4e8b\u4ef6\u7684\u5173\u7cfb\u53ef\u4ee5\u5927\u6982\u8bf4\u660e<\/li>\n<ul>\n<li>i. Avg Clicks Per Like: 3.103<\/li>\n<li>ii. Avg Clicks Per Comment: 14.678<\/li>\n<li>iii. Avg Clicks Per Impression: 0.005<\/li>\n<\/ul>\n<\/ul>\n<li>d, \u65f6\u95f4\u8870\u51cf\u56e0\u5b50<\/li>\n<ul>\n<li>\u6bd4\u8f83\u5c11\u89c1\u5230\u8ba8\u8bba\u65f6\u95f4\u8870\u51cf\u56e0\u5b50\u600e\u4e48\u505a\u7684, \u731c\u6d4b\u662f\u7c7b log \u53d8\u5316<\/li>\n<li>\u5982\u679c\u5c06 EdgeRank \u516c\u5f0f\u53ea\u4fdd\u7559 d, \u5219 EdgeRank \u9000\u5316\u5230\u7ecf\u5178 timeline \u6a21\u5f0f<\/li>\n<\/ul>\n<\/ol>\n<p><strong>GraphRank<\/strong><\/p>\n<p>EdgeRank \u7528\u4e8e\u63cf\u8ff0\u67d0\u4e8b\u4ef6\u5bf9\u67d0\u89c2\u5bdf\u8005\u800c\u8a00\u7684\u91cd\u8981\u6027, \u8003\u8651\u4e86\u4e8b\u4ef6\u751f\u4ea7\u8005\u548c\u89c2\u5bdf\u8005\u7684\u4eb2\u5bc6\u5ea6, \u4e8b\u4ef6\u7c7b\u578b\u4ee5\u53ca\u65f6\u95f4\u8870\u51cf\u56e0\u5b50. \u800c\u5bf9\u4e8e\u4e00\u4e9b\u8fd8\u4e0d\u662f\u597d\u53cb\u5173\u7cfb\u7684\u4e8b\u4ef6\u9700\u8981 push \u65f6 (\u6bd4\u5982\u4e00\u4e9b\u516c\u5171\u4fe1\u606f), \u6216\u662f\u6765\u81ea\u597d\u53cb\u7684\u5206\u4eab, \u8fd8\u8981\u8003\u8651\u5206\u4eab\u662f\u5426\u9700\u8981\u88ab\u5173\u6ce8, \u5219\u5f15\u5165 GraphRank \u7684\u6982\u5ff5.<\/p>\n<p>GraphRank \u8ddf EdgeRank \u7684\u533a\u522b\u4e3b\u8981\u662f\u5728 u*w*d \u4e4b\u5916, \u518d\u52a0\u4e86\u4e00\u5c42\u4e8b\u4ef6\u751f\u4ea7\u8005\u548c\u89c2\u5bdf\u8005\u4e4b\u95f4\u7684\u76f8\u5173\u5ea6, \u53d8\u4e3a u*w*d*r.<\/p>\n<p>\u5176\u4e2d\u76f8\u5173\u5ea6 r \u662f\u4e00\u4e2a\u548c\u4eb2\u5bc6\u5ea6\u65e0\u5173\u7684\u5f71\u54cd\u56e0\u5b50, \u4eb2\u5bc6\u5ea6\u66f4\u591a\u53d7\u6700\u8fd1\u7684\u4e92\u52a8\u9891\u5ea6\u5f71\u54cd, \u76f8\u5173\u5ea6\u5219\u662f\u4e00\u4e2a\u65f6\u95f4\u65e0\u5173\u7684\u7279\u5f81, \u63cf\u8ff0\u4e24\u8005\u76f8\u4f3c\u5ea6<\/p>\n<p><strong>EdgeRank \u7684\u610f\u4e49<\/strong><\/p>\n<p>Timeline \u6a21\u5f0f\u5bf9\u5927\u591a\u6570\u4eba\u6765\u8bf4\u5176\u5b9e\u5df2\u7ecf\u591f\u7528, \u800c EdgeRank \u6392\u5e8f\u540e\u7684 Feeds, \u5e76\u4e0d\u80fd\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u6548\u679c\u8bc4\u5224\u6807\u51c6. \u770b\u7528\u6237\u5728 Feeds \u6a21\u5f0f\u4e0b\u662f\u5426\u6709\u6bd4 Timeline \u6a21\u5f0f\u66f4\u597d\u7684\u4f53\u9a8c\u600e\u4e48\u770b? \u7528 item \u7684\u5148\u540e\u987a\u5e8f\u548c\u70b9\u51fb\u5e8f\u5217\u505a\u6bd4\u8f83? \u5f88\u96be, \u800c\u4e14\u56e0\u4e3a\u9762\u5bf9\u7684\u662f\u6709\u611f\u60c5\u7684\u4eba \u96be\u4fdd\u4eca\u5929\u6211\u5fc3\u60c5\u597d\u613f\u610f\u4ec0\u4e48\u90fd\u770b\u770b, \u660e\u5929\u5fc3\u60c5\u4e0d\u597d\u5c31\u53ea\u770b\u6240\u8c13\u7684\u611f\u5174\u8da3\u5185\u5bb9, \u90a3\u600e\u4e48\u5224\u65ad\u67d0\u5929\u7684\u6548\u679c\u597d\u574f? \u96be\u4e0d\u6210 fb \u8fd8\u80fd\u9884\u6d4b\u6211\u5fc3\u60c5?<\/p>\n<p>\u4ece\u5927\u90e8\u5206\u5e7f\u544a\u76f8\u5173\u7684\u8d44\u6599\u6765\u770b, \u53d7 EdgeRank \u5f71\u54cd\u6700\u5927\u7684\u5e94\u8be5\u662f\u90a3\u4e9b\u4f01\u4e1a\u7528\u6237. \u4ee5\u524d\u4f01\u4e1a\u7528\u6237\u53ef\u4ee5\u82b1\u6bd4\u8f83\u4f4e\u7684\u4ef7\u683c\u5efa\u7acb\u4e00\u4e2a\u516c\u5171\u4e3b\u9875 (Page), \u7136\u540e\u4ee5\u6bd4\u5e38\u89c4\u5e7f\u544a\u4fbf\u5b9c\u5f97\u591a\u7684\u65b9\u5f0f\u83b7\u5f97\u5927\u91cf\u7c89\u4e1d (Fans\/Follower), \u5bf9\u4e8e\u8fd9\u4e9b\u6210\u4e3a\u7c89\u4e1d\u7528\u6237, \u4f01\u4e1a\u7684\u65b0\u5e7f\u544a\u5c31\u53ef\u4ee5\u4ee5\u51e0\u4e4e\u514d\u8d39\u7684\u4ef7\u683c\u63a8\u9001\u5230\u8fd9\u4e9b\u4eba\u7684 timeline \u4e2d. \u663e\u7136\u8fd9\u6837\u7684\u7ed3\u679c\u4e0d\u662f Facebook \u4e50\u4e8e\u89c1\u5230\u7684, \u4f60\u4eec\u90fd\u53ef\u4ee5\u4e0d\u82b1\u94b1\u505a\u5e7f\u544a\u4e86, \u90a3\u6211\u4eec\u559d\u897f\u5317\u98ce\u4e48? \u800c\u4e14, Facebook \u4e5f\u60f3\u901a\u8fc7 EdgeRank \u8ba9\u4f01\u4e1a\u77e5\u9053, \u4ed6\u7684\u591a\u5c11\u7c89\u4e1d\u662f\u50f5\u5c38\u7c89, \u90fd\u662f\u6ca1\u610f\u4e49\u7684.<\/p>\n<p>\u56de\u5230 EdgeRank \u7684\u5b9a\u4e49, \u76f8\u6bd4\u8f83 timeline \u6a21\u5f0f\u7684, \u533a\u522b\u5c31\u5728\u591a\u51fa\u6765\u90a3\u4e24\u4e2a\u53c2\u6570 u \u548c w, w \u6ca1\u4ec0\u4e48\u597d\u8bf4\u7684, \u53ef\u4ee5\u8ba4\u4e3a\u5c31\u662f\u7b80\u5355\u52a0\u6743, \u6216\u8005\u8003\u8651\u4e8b\u4ef6\u5bf9\u7528\u6237\u7684\u91cd\u8981\u5ea6, u \u624d\u662f EdgeRank \u7684\u6838\u5fc3\u6240\u5728. \u5982\u679c a \u8ddf b \u4e92\u52a8\u5c11, \u90a3\u4e48 u(a,b) \u503c\u53d8\u4f4e, \u5219\u5bfc\u81f4 b \u53d1\u5e03\u7684\u4e1c\u897f\u5728 a \u90a3\u7684\u6392\u540d\u5c31\u4f1a\u5f88\u4f4e, \u5982\u679c\u628a a \u770b\u6210\u4e00\u4e2a\u7c89\u4e1d, \u800c b \u662f\u67d0\u4f01\u4e1a\u7684\u4e3b\u9875, \u5219\u8fd9\u4e2a\u4e3b\u9875\u53d1\u5e03\u7684\u6d88\u606f\u5728\u8fd9\u4e2a\u7c89\u4e1d\u8fd9\u53ef\u80fd\u5c31\u5b8c\u5168\u770b\u4e0d\u89c1\u4e86.<\/p>\n<p>\u6240\u4ee5, \u4e3a\u4e86\u4fdd\u6301\u73b0\u6709\u7c89\u4e1d\u7684\u6709\u6548\u6027, \u4f01\u4e1a\u5fc5\u987b\u7ecf\u5e38\u53d1\u5e03\u4e00\u4e9b\u4e92\u52a8\u6d3b\u52a8\u6765\u4fdd\u6301\u73b0\u6709\u7c89\u4e1d\u7684\u6d3b\u8dc3\u5ea6, \u5426\u5219\u5343\u8f9b\u4e07\u82e6\u5f04\u6765\u7684\u7c89\u4e1d\u90fd\u6ca1\u610f\u4e49\u4e86. \u800c\u540c\u65f6\u4e3a\u4e86\u628a\u90a3\u4e9b\u5df2\u7ecf\u50f5\u5c38\u6389\u7684\u7c89\u4e1d\u633d\u6551\u56de\u6765, \u4ee5\u53ca\u6269\u5c55\u65b0\u7c89\u4e1d, \u4f01\u4e1a\u8fd8\u662f\u9700\u8981\u6295\u653e\u5927\u91cf\u5e7f\u544a, \u8fd9\u6837 Facebook \u7684\u5e7f\u544a\u4e1a\u52a1\u5c31\u4e0d\u4f1a\u56e0\u4e3a\u516c\u5171\u4e3b\u9875\u7c89\u4e1d\u6570\u53d8\u591a\u800c\u8870\u843d, \u6574\u4e2a\u516c\u53f8\u4e5f\u5c31\u80fd\u4e00\u76f4\u7ef4\u6301\u5f88\u597d\u7684\u76c8\u5229\u72b6\u51b5\u4e86. (\u6700\u540e\u8fd9\u6bb5\u6709\u70b9\u9634\u8c0b\u8bba\u548c\u804c\u4e1a\u654f\u611f\u5728\u91cc\u9762, \u5927\u5bb6\u770b\u770b\u5c31\u597d)<\/p>\n<p><strong>\u53c2\u8003\u8d44\u6599<\/strong><\/p>\n<ol>\n<li><a href=\"http:\/\/techcrunch.com\/2010\/04\/22\/facebook-edgerank\/\">http:\/\/techcrunch.com\/2010\/04\/22\/facebook-edgerank\/<\/a><\/li>\n<li><a href=\"http:\/\/edgerankchecker.com\/edgerank\/learn\">http:\/\/edgerankchecker.com\/edgerank\/learn<\/a><\/li>\n<li><a href=\"http:\/\/edgerankchecker.com\/blog\/\">http:\/\/edgerankchecker.com\/blog\/<\/a><\/li>\n<li><a href=\"http:\/\/www.socialmediaexaminer.com\/6-tips-to-increase-your-facebook-edgerank-and-exposure\/\">http:\/\/www.socialmediaexaminer.com\/6-tips-to-increase-your-facebook-edgerank-and-exposure\/<\/a><\/li>\n<li><a href=\"http:\/\/qing.weibo.com\/2282115205\/88065085330003gq.html\">http:\/\/qing.weibo.com\/2282115205\/88065085330003gq.html<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>EdgeRank \u662f\u4eca\u5e74 Facebook \u5728 F8 \u5f00\u53d1\u8005\u5927\u4f1a\u4e0a\u63d0\u51fa\u7684\u5bf9 fb \u65b0\u9c9c\u4e8b (Feeds) \u6392\u5e8f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[62,64,255],"class_list":["post-949","post","type-post","status-publish","format-standard","hentry","category-tech-notes","tag-edgerank","tag-facebook","tag-255"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4aR5e-fj","_links":{"self":[{"href":"https:\/\/www.yewen.us\/blog\/wp-json\/wp\/v2\/posts\/949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yewen.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yewen.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yewen.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yewen.us\/blog\/wp-json\/wp\/v2\/comments?post=949"}],"version-history":[{"count":0,"href":"https:\/\/www.yewen.us\/blog\/wp-json\/wp\/v2\/posts\/949\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yewen.us\/blog\/wp-json\/wp\/v2\/media?parent=949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yewen.us\/blog\/wp-json\/wp\/v2\/categories?post=949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yewen.us\/blog\/wp-json\/wp\/v2\/tags?post=949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}